The Urban Ladder Scholarship Essay Contest is for undergraduate students in India who want to explore how marketing can adapt to information overload and sustainability concerns. Every six months, one student receives a scholarship to support their education. Applicants must submit an essay answering whether marketing should change its narrative in today’s world. The essay should discuss how honest communication can benefit brands and how companies can take a stronger stand on sustainability. Judges evaluate submissions based on the applicant’s understanding of marketing principles and real-world examples of brands leading this change.

Open to undergraduate students enrolled in any recognized Indian university or college. There are no income or mark-based restrictions. Students from all academic backgrounds can apply. Applicants must be Indian citizens. Proof of enrollment may be required during the selection process.

Write an essay of up to 1,000 words on the given topic. Submit the essay along with proof of enrollment, such as a college ID or bonafide certificate. Email the documents to the address listed on the official Urban Ladder scholarship page. Ensure the subject line includes your name and ‘Urban Ladder Scholarship Essay Contest’. Late or incomplete applications will not be considered.