The MICA Postgraduate Programme (PGDM-C) is a two-year full-time residential programme designed for graduates who aim to build leadership roles in marketing, advertising, media and related industries. The PGDM-C (equivalent to an MBA) uniquely blends creative thinking, consumer-centric strategies, communication management and community engagement to develop business leaders who can navigate dynamic market environments. The programme emphasizes practical learning through industry projects, workshops and internships, preparing students for diverse roles in the creative and corporate sectors.

Applicants must hold a bachelor’s degree in any discipline from a recognized university. Final-year undergraduate students are also eligible to apply. Selection is based on academic performance, work experience, entrance exam scores (CAT/XAT/GMAT/GRE), and a personal interview. There is no specific age limit. Reserved category candidates (SC/ST/OBC/EWS/PwD) must provide valid category certificates as per government norms.

Interested candidates must apply online through the official MICA admissions portal. The application requires personal details, academic records, work experience (if any), and entrance exam scores. Shortlisted candidates will be called for Group Exercise, Personal Interview and Written Ability Test. The final selection is based on overall performance in these stages. For updates, visit the official website or contact the admissions office.